Population:	59.0 million
Coverage:	75%
Services:	5 DAB, 6 Data, 5 DMB
Sales (accumulated):	7,800,000 devices

Last update: 21-01-2008

As the first country to commercially launch mobile TV, South Korea has seen surprising growth in the number of DMB receivers which is now over ten million. This number is expected to rise even more with an increase in coverage; services already cover over 75% of the country. These numbers make South Korea the most successful mobile TV market in the world! New data applications based on BIFS, have been recently introduced and broadcasters are anticipating an increase in revenue, as these will be subscription only.

DMB services cover approximately 75% of the country (almost all residential areas).

In this country there are

• National multiplexes: 3 Regular

There are seven video services, 13 audio services and eight data services on air, five of them public and 23 commercial.

There are a large number of retailers in Korea selling DMB devices, and there are over a hundred different models by over thirty different manufacturers on the market.  The most popular are DMB mobile phones and GPS devices.

Sales have sky-rocketed since the initial launch of DMB services.

The Ministry of Information and Communication (MIC) and the Korean Broadcasting Commission (KBC) govern broadcasting. The MIC is responsible for the development of broadcasting technology, spectrum management, and the licensing of stations. The KBC is responsible for regulation of content and advertising, as well as authorising and recommending licences. Only one licence is awarded to the multiplex operator, who can then either provide their own programmes or can lease capacity to other programme providers. The government divided the country into six regional broadcasting areas and 13 new nationwide broadcast licences have been granted for DMB services.