DAB Slide show pictures enables advertisers to couple pictures with audio magnifying consumer brand awareness *** DAB+ allows approximately 20 audio services to be broadcast within a single Eureka 147 transmission *** Did you know that in countries where DAB/DAB+ is fully established, it is the fastest growing of all digital platforms? *** More than 45 different combined DAB/DAB+ receiver models commercially available *** DAB is now being made available across the range of the Automotive market, from VW campers to top of the range Audis *** Sub €30 DAB radios are available to all via web sites such as Amazon *** Did you know that analogue listening has been losing market share over the last 10 years, while all digital platforms are on the rise? ***

Country Information for DAB, DAB+ and DMB - Germany - History - Details of Trials

19-01-2008

European DMB Project MI FRIENDSThe European DMB-project MI FRIENDS, ‘Mobile Interactive Television, Radio, Interactivity, Entertainment and New Digital Services’, has been launch by the Bayerische Landeszentrale für Neue Medien (BLM) as a pilot project based on article 30 of the Bavarian Law of Media (BayMG). This project is attempting to realise ‘anywhere-anytime-anyway’ and its goal is to enable mobile and interactive usage of already existing as well as new media applications in receivers. The project is also aimed at gaining experience relating to new (interactive) technologies, business models and user requirements to support the commercial launch in Germany. MI FRIENDS uses ‘ready for market’ receivers, which are to be developed further. This project is currently using Band III (South Tyrol also L-band) frequencies. The latest subproject, in Lake Constance on the border of Germany, Austria & Switzerland, is designed to be a “mixed mux approach” broadcasting DAB/DMB & DAB+ on the same ensemble. The phase will take place at the end of 2007 with the second phase during, and after, the UEFA European Football Championship (Euro2008). This second phase will be a multi-standard trial allowing services to be broadcast on all of today’s digital multimedia standards DAB, DMB, DVB-H, TPEG and GPRS/UMTS on a single device. The challenge for the “MI FRIENDS Lake Constance” project will be to show the benefits of a mobile media future in Europe on DMB/DAB.

08-01-2008

The European DMB-project MI FRIENDS, ‘Mobile Interactive Television, Radio, Interactivity, Entertainment and New Digital Services’, has been launch by the Bayerische Landeszentrale für Neue Medien (BLM) as a pilot project based on article 30 of the Bavarian Law of Media (BayMG). This project is attempting to realise ‘anywhere-anytime-anyway’ and its goal is to enable mobile and interactive usage of already existing as well as new media applications in receivers. The project is also aimed at gaining experience relating to new (interactive) technologies, business models and user requirements to support the commercial launch in Germany. MI FRIENDS uses ‘ready for market’ receivers, which are to be developed further. This project is currently using Band III (South Tyrol also L-band) frequencies. The latest subproject, in Lake Constance on the border of Germany, Austria & Switzerland, is designed to be a “mixed mux approach” broadcasting DAB/DMB & DAB+ on the same ensemble. The phase will take place at the end of 2007 with the second phase during, and after, the UEFA European Football Championship (Euro2008). This second phase will be a multi-standard trial allowing services to be broadcast on all of today’s digital multimedia standards DAB, DMB, DVB-H, TPEG and GPRS/UMTS on a single device. The challenge for the “MI FRIENDS Lake Constance” project will be to show the benefits of a mobile media future in Europe on DMB/DAB.