Over 50 different combined DAB/DAB+ receiver models commercially available *** DAB family of standards is extremely flexible - it is easy to transmit DAB, DAB+ and DMB on the same transmission *** A typical DAB kitchen radio consumes a third less power than an energy saving light bulb *** DAB Slide show pictures enables advertisers to couple pictures with audio magnifying consumer brand awareness *** DAB+ offers lower infrastructure costs for new services than any other digital radio platform *** There are more DAB radios available than any other digital radio platform ***

Country Information for DAB, DAB+ and DMB - Denmark - Updates

08-01-2009

Every 4th Dane has a DAB radio!

In research recently carried out on DAB it was shown that there are currently 1.3 million Danes who are already part of the digital radio development. Nearly 1 million Danes, who do not own a DAB radio say they will buy one within the next year. Also, 55% of Danes felt that an important reason for buying a new digital radio was the increased choice of channels available. Denmark has 18 DAB channels (13 of these are DAB only). The Danes also want DAB in their cars - 24% are willing to pay it as an in-car additional option.

24% of the Danes have a DAB radio - and DAB is popular in all age groups.
The marketing continues and public broadcaster DR has just aired a TV, radio and net campaign to support the DAB Digital Radio platform.

14-03-2008

 Denmark has broken through the 1 million receivers sold mark.  More than 1 million Danes older than 12 years have access to a DAB digital radio in their homes.  This is three times as many as only one year ago.  The marketing continues and public broadcaster DR has just aired a TV, radio and net campaign to support the DAB Digital Radio platform. Ten new transmitters were put on air in 2007.  The outdoor coverage in Denmark has now reached over 90%.  The start of the new transmissions was supported by massive local promotion and marketing campaign including a 12-city road show.