DAB is now being made available across the range of the Automotive market, from VW campers to top of the range Audis *** DAB Slide show pictures enables advertisers to couple pictures with audio magnifying consumer brand awareness *** Did you know that analogue listening has been losing market share over the last 10 years, while all digital platforms are on the rise? *** Did you know that in countries where DAB/DAB+ is fully established, it is the fastest growing of all digital platforms? *** DAB+ allows approximately 20 audio services to be broadcast within a single Eureka 147 transmission *** More than 45 different combined DAB/DAB+ receiver models commercially available *** Sub €30 DAB radios are available to all via web sites such as Amazon ***

Country Information for DAB, DAB+ and DMB - Denmark


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| Current situation | Coverage | Services on Air | Receiver Market | Details of Trials | Regulation | Links |

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Icon_country Country Update from Denmark

10-06-2009

Every 3rd Danish household now owns a DAB digital radio receiver and the Danish market goes from strength to strength. Christmas sales in 2008 proved so successful that retailers were forced to re-order DAB stock to cope with the high demand. In a recent survey in the beginning of 2009 it was also confirmed that 29% of the population now owns a DAB digital radio. The outdoor coverage in Denmark has now reached more than 90%. And by summer 2010 the indoor coverage will be 95%. The Danish market is now looking to the government about a decision on the digital radio future and hopefully a possible FM switch off.

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Current situation in Denmark Top
Last update: 08-09-2008 - older versions

Population:5.5 million
Coverage:
Sparkline Graph 90%
Services:18 DAB
Sales (accumulated):750,000 devices
Penetration by household:
Sparkline Graph 30%
Last update: 23-06-2008

Denmark has broken through the milestone of one million receivers sold. This means that more than one million Danes over the age of 12 years have access to a DAB digital radio in their homes. This is a threefold increase in ownership compared to a year ago. The marketing continues and public broadcaster DR has recently aired a TV, radio and net campaign to support the DAB Digital Radio platform.  Outdoor coverage in Denmark has now reached over 90%.

Coverage Top
Last update: 23-06-2008 - older versions

Coverage in Denmark is about 90% (outdoor).

Services on Air Top
Last update: 03-09-2008 - older versions

In this country there is

on air.

There are 14 public and three commercial DAB radio services on air, all of which are broadcast nationwide.

Simulcast on AM / FM Exclusive on digital Total of services
DAB programmes 4 14 18

Receiver Market Top
Last update: 02-09-2008 - older versions

By mid 2008, more than 1 million DAB receivers had been sold.

Approximately 300 specialised electrical retail stores currently sell DAB radios; supermarket and food chains are also significant players with frequent product offerings.

Details of Trials Top
Last update: 08-01-2008

There have been successful tests of DMB on one of the VHF multiplexes in the summer of 2006, and limited DMB tests on L-band are being considered for the downtown Copenhagen area.

Regulation Top
Last update: 02-09-2008 - older versions

DAB regulation is set by three different bodies in Denmark; The Ministry of Culture legislates for media politics and licences, the Ministry of Science sets the political framework for frequency applications and the National IT and Telecoms Agency maintains technical management of the frequency spectrum. Public broadcaster Denmark Radio (DR) runs one national multiplex, and two regional multiplexes are run as one national multiplex by the commercial broadcasters.  DR is able to use the free space on the commercial multiplex until the end of the 2008 calendar year.

Useful Links Top

http://www.dabradio.dk
http://www.dr.dk
http://www.nordini.dk