Population:	5.5 million
Coverage:	90%
Services:	18 DAB
Sales (accumulated):	1,500,000 devices
Penetration by household:	34%

Last update: 24-03-2010

Denmark is one of the most successful DAB markets in the world. With 33% of the population accessing digital services, Denmark has the highest number of DAB users per capita in the world.

Outdoor coverage in Denmark is more than 90% and indoor coverage will rise to 95% by the end of 2010.

The public broadcaster, Danish Radio (DR) has been an enthusiastic supporter of digital radio since it began trials in 1995. Regular services have been available since 2002.

Two multiplexes deliver 20 stations, all from DR, many of which are unique to DAB.

The Danish market is now looking to the government about a decision on the futue of digital radio and a possible FM switch off.

Over one third of the 2.5M Danish households has one or more DAB radios and around 8% of all radio listening is to a DAB set.  Cumulative set sales in 2010 are around 1.5 million.

The two multipexes which reach 90% of the country are operated by state broadcaster Danish Radio (DR) and between them deliver 20 services, all of which are broadcast by DR.  Stations include pop, country, jazz, classical, children's and culture.  DR has announced it will launch four new presenter led stations in 2011.

In 2009, the Danish government agreed that commercia radiol stations would be offered the opportunity, through a beauty contest, to broadcast on the second multiplex.  This is an ongoing process with stations expected to lauch in 2010 or 2011.  A third multiplex is planned for regional and local stations.  

The Government is spending EURO 1.5M on a national information campaign on digital radio during 2010.  Meanwhile, industry body, DAB Digital Radio Denmark, will focus on marketing, promotion and communications launch a series of nationwide marketing campaigns during 2010.  The DDRD's campaigns will use radio, TV, magazines, newspapers and websites to deliver its message.

Coverage in Denmark is about 90% outdoor and 95% indoor

In this country there are

• National multiplexes: 2 Regular

There are 14 public and three commercial DAB radio services on air, all of which are broadcast nationwide. A second multiplex is also on-air for commercial broadcasters.

There are currently 1.5 million DAB receivers in the market.

Approximately 300 specialised electrical retail stores currently sell DAB radios; supermarket and food chains are also significant players with frequent product offerings.

In 2006 a successful trial was carried out of DMB video.

DAB regulation is set by three different bodies in Denmark; The Ministry of Culture legislates for media politics and licences, the Ministry of Science sets the political framework for frequency applications and the National IT and Telecoms Agency maintains technical management of the frequency spectrum. Public broadcaster Denmark Radio (DR) runs one national multiplex, and two regional multiplexes are run as one national multiplex by the commercial broadcasters, however no commercial DAB services are currently on air.

In 2009 the Danish government confirmed it would not be renewing the FM network, saying that Denmark's radio future is digital. There are currently no firm digital migration plans however both public and commercial broadcasts are keen for switchover to progress.

The Danish government is full supportive of a digital radio future for the country.  While the current standard used is DAB, it is likely that Denmark will launch DAB+ services at some point in the future.  A new media law, which will be in force for four years, is due in January 2011 and it is expected to outline a wholly digital future with all stations broadcasting in DAB, DAB+ or via the Internet.