United Kingdom - Marketing - History

08.08.2016

Digital Radio UK is the organisation charged with overseeing the promotion of digital radio in the UK. Consumers and listeners can find out all about digital radio at www.getdigitalradio.com.

2016 Campaigns

Summer Campaign

Digital Radio UK is running its biggest ever summer digital radio campaign to support the amazing summer of sport and music, kicking off 10 June. The campaign is now on air running on BBC national and local stations and across major commercial radio stations. The campaign encourages listeners to get set for summer with digital radio and focuses on listening on the move, car conversion car and looking for the tick mark.

In car conversion phase of Summer campaign

  • The third and final burst of the digital radio Summer campaign, which is entirely dedicated to in car conversion messaging, launched 6 August across commercial stations.
  • There are two key executions, both highlighting that digital radio gives you more radio in your car, with a call to action to look for the digital radio tick and the availability of registered Tick Mark installers. We have created versions tailored for digital-only stations as well as all stations. Listen here.
  • This Summer’s campaign has been the most extensive to date, with 8 weeks of activity in total across the months of May- August, with three phases timed to support key content highlights, including festivals, the Euros and the Olympics.
  • Chris Moyles ran a Pure Highway/Halfords promotion on his Radio X breakfast show on 5 August, 2016, giving away 10 devices plus a 50% discount for listeners who register via the Radio X website.

Get Set for Summer with Digital Radio

  • BBC - the BBC are running their biggest digital radio campaign this year across their national network of stations and BBC Local Radio – including BBC Radio 1, Radio 2, Radio 3, Radio 4, 4 Extra, Radio 5 live and 6 Music. The campaign theme was ‘Get set for Summer’ and focused on digital listening on the move and explaining the benefits of digital radio to non-listeners using the line ‘digital radio is better radio’.
  • BBC used leading station on air talent to voice the digital radio campaign with Clara Amfo on Radio 1, 1 Xtra  and  Asian Network,  Mark Radcliffe on  6 Music  and 4 Extra,  Arthur Smith and Sally Phillips on Radio 2, Radio 3 and Radio 4  plus BBC Local Radio and Nations, Helena Oldroyd  on BBC 5 live and 5 live sports extra  - listen here.
  • Commercial Radio - the DRUK industry  ‘Get Set for Summer’ campaign is now on air running across major commercial groups with an initial burst focusing on parallel themes to the BBC encouraging listeners to look for the digital tick when purchasing a digital radio and then a second major burst in July supporting car conversion and the tick mark installation scheme – listen here.

Father’s Day Campaign

  • 19 June is Father’s Day and we are running a tactical burst of additional activity to support Father’s Day gifting with the message ‘get your Dad set for Summer this Father’s Day with digital radio’ – listen here.

2015 Campaigns

  • A summer campaign started on 15 June and ran until 31 July with the theme of not missing out on the summer of music and sport, supported by a trade-up campaign for car radios (with a 20% discount on digital car radios).
  • The BBC will run a radio campaign across national and local stations during June focussing on more of the music and sport you love.
  • The first ever digital radio tick mark consumer campaign in the UK started in April 2015. The campaign on commercial radio featured the message ‘look for the tick if you are buying a radio for your car‘. There are 5 tick mark radio ads featuring Suzi Perry.

 

 

2014 Campaigns

  • The Christmas digital radio industry advertising campaign, featuring Formula One host and ex-Gadget Show presenter Suzi Perry, ran on air on commercial radio and BBC national and local radio stations. The campaign received the widest support from broadcasters and includes executions which ran on BBC digital stations Radio 6 Music, Radio 4 Extra and Radio 1 Xtra D1 digital stations as well as commercial groups as diverse as Global, Bauer, Communicorp, talkSPORT, Free Radio, Town and Country, KMFM and community stations.
  • A digital radio summer communications campaign ran in two phases: the first on commercial radio from 30 May-14 June, and the second with BBC/commercial radio from 28 June-August.
  • As part of the BBC summer digital radio campaign the BBC produced 15 second TV slides to run on the end of content promos featuring information about accessing digital radio content. These ran from late June, alongside 30” radio executions on all networks and were supported online.

  • A summer digital radio car giveaway promotion with Peugeot ran on the Absolute Radio Network of stations from 14 - 28 June. A new Peugeot 308, European Car of the Year, was given away to a winner on air.
  • Installers and products (starting with the vehicle industry) began to carry the ‘Tick Mark’ certification from Q4 2014.  Communication campaigns of the ‘Tick Mark’ ran simultaneously.
  • After the success of the Absolute Radio/Peugeot on-air car giveaway promotion, Absolute Radio launched their version of the industry summer coordinated digital radio campaign 'Don't miss a thing' with 6 new executions featuring Absolute Radio presenters and the choice of Absolute Radio stations. There is consistent messaging with the 9 BBC trails and 9 commercial radio ads, which ran through to early August.
15.06.2016

Digital Radio UK is the organisation charged with overseeing the promotion of digital radio in the UK. Consumers and listeners can find out all about digital radio at www.getdigitalradio.com.

2016 Campaigns

Summer Campaign

Digital Radio UK is running its biggest ever summer digital radio campaign to support the amazing summer of sport and music, kicking off 10 June. The campaign is now on air running on BBC national and local stations and across major commercial radio stations. The campaign encourages listeners to get set for summer with digital radio and focuses on listening on the move, car conversion car and looking for the tick mark.

Get Set for Summer with Digital Radio

  • BBC - the BBC are running their biggest digital radio campaign this year across their national network of stations and BBC Local Radio – including BBC Radio 1, Radio 2, Radio 3, Radio 4, 4 Extra, Radio 5 live and 6 Music. The campaign theme is ‘Get set for Summer’ and focuses on digital listening on the move and explaining the benefits of digital radio to non-listeners using the line ‘digital radio is better radio’.
  • BBC are using leading station on air talent to voice the digital radio campaign with Clara Amfo on Radio 1, 1 Xtra  and  Asian Network,  Mark Radcliffe on  6 Music  and 4 Extra,  Arthur Smith and Sally Phillips on Radio 2, Radio 3 and Radio 4  plus BBC Local Radio and Nations, Helena Oldroyd  on BBC 5 live and 5 live sports extra  - listen here.
  • Commercial Radio - the DRUK industry  ‘Get Set for Summer’ campaign is now on air running across major commercial groups with an initial burst focusing on parallel themes to the BBC encouraging listeners to look for the digital tick when purchasing a digital radio and then a second major burst in July supporting car conversion and the tick mark installation scheme – listen here.

Father’s Day Campaign

  • 19 June is Father’s Day and we are running a tactical burst of additional activity to support Father’s Day gifting with the message ‘get your Dad set for Summer this Father’s Day with digital radio’ – listen here.

2015 Campaigns

  • A summer campaign started on 15 June and ran until 31 July with the theme of not missing out on the summer of music and sport, supported by a trade-up campaign for car radios (with a 20% discount on digital car radios).
  • The BBC will run a radio campaign across national and local stations during June focussing on more of the music and sport you love.
  • The first ever digital radio tick mark consumer campaign in the UK started in April 2015. The campaign on commercial radio featured the message ‘look for the tick if you are buying a radio for your car‘. There are 5 tick mark radio ads featuring Suzi Perry.

 

 

2014 Campaigns

  • The Christmas digital radio industry advertising campaign, featuring Formula One host and ex-Gadget Show presenter Suzi Perry, ran on air on commercial radio and BBC national and local radio stations. The campaign received the widest support from broadcasters and includes executions which ran on BBC digital stations Radio 6 Music, Radio 4 Extra and Radio 1 Xtra D1 digital stations as well as commercial groups as diverse as Global, Bauer, Communicorp, talkSPORT, Free Radio, Town and Country, KMFM and community stations.
  • A digital radio summer communications campaign ran in two phases: the first on commercial radio from 30 May-14 June, and the second with BBC/commercial radio from 28 June-August.
  • As part of the BBC summer digital radio campaign the BBC produced 15 second TV slides to run on the end of content promos featuring information about accessing digital radio content. These ran from late June, alongside 30” radio executions on all networks and were supported online.

  • A summer digital radio car giveaway promotion with Peugeot ran on the Absolute Radio Network of stations from 14 - 28 June. A new Peugeot 308, European Car of the Year, was given away to a winner on air.
  • Installers and products (starting with the vehicle industry) began to carry the ‘Tick Mark’ certification from Q4 2014.  Communication campaigns of the ‘Tick Mark’ ran simultaneously.
  • After the success of the Absolute Radio/Peugeot on-air car giveaway promotion, Absolute Radio launched their version of the industry summer coordinated digital radio campaign 'Don't miss a thing' with 6 new executions featuring Absolute Radio presenters and the choice of Absolute Radio stations. There is consistent messaging with the 9 BBC trails and 9 commercial radio ads, which ran through to early August.
21.08.2015

Digital Radio UK is the organisation charged with overseeing the promotion of digital radio in the UK. Consumers and listeners can find out all about digital radio at www.getdigitalradio.com.

2015 Campaigns

  • A summer campaign will start on 15 June and run until 31 July with the theme of not missing out on the summer of music and sport, supported by a trade-up campaign for car radios (with a 20% discount on digital car radios).
  • The BBC will run a radio campaign across national and local stations during June focussing on more of the music and sport you love.
  • The first ever digital radio tick mark consumer campaign in the UK started in April 2015. The campaign on commercial radio will feature the message ‘look for the tick if you are buying a radio for your car‘. There are 5 tick mark radio ads featuring Suzi Perry.

 

 

2014 Campaigns

  • The Christmas digital radio industry advertising campaign, featuring Formula One host and ex-Gadget Show presenter Suzi Perry, ran on air on commercial radio and BBC national and local radio stations. The campaign received the widest support from broadcasters and includes executions which ran on BBC digital stations Radio 6 Music, Radio 4 Extra and Radio 1 Xtra D1 digital stations as well as commercial groups as diverse as Global, Bauer, Communicorp, talkSPORT, Free Radio, Town and Country, KMFM and community stations.
  • A digital radio summer communications campaign ran in two phases: the first on commercial radio from 30 May-14 June, and the second with BBC/commercial radio from 28 June-August.
  • As part of the BBC summer digital radio campaign the BBC is produced 15 second TV slides to run on the end of content promos featuring information about accessing digital radio content. These ran from late June, alongside 30” radio executions on all networks and supported online.

  • A summer digital radio car giveaway promotion with Peugeot ran on the Absolute Radio Network of stations from 14 - 28 June. A new Peugeot 308, European Car of the Year, was given away to a winner on air.
  • Installers and products (starting with the vehicle industry) will begin to carry the ‘Tick Mark’ certification from around Q4 2014.  Communication campaigns of the ‘Tick Mark’ will run simultaneously.
  • After the success of the Absolute Radio/Peugeot on air car giveaway promotion, Absolute Radio launched their version of the industry summer coordinated digital radio campaign 'Don't miss a thing' with 6 new executions featuring Absolute Radio presenters and the choice of Absolute Radio stations. There is consistent messaging with the 9 BBC trails and 9 commercial radio ads, which are on air and run through to early August.