Norway - Automotive - History

14.12.2016

78% of new cars now come fitted with DAB radio as standard, the number of cars sold with DAB as standard or as an option is 83%. Norway's top selling car-brand, VW, has a DAB attachment ratio of well over 90%. All of the top 20 selling car-brands offer DAB as line fit (standard or optional).

Over 28% of all cars in Norway have a DAB radio. With the announcement of FM switch off in 2017, the main in-car focus is on the market for adaptors and retro-fit digital radios, to ensure these are as widely available as possible.

The proposed strategy is to install DAB radios into as many cars as possible before the FM shutdown, making adaptors available through traditional and non-traditional car accessory sales channels. A key element in the strategy is to offer DAB adaptor installation at the same time as periodic vehicle-controls.

60% of drivers who do not have DAB in the car say they will wait to upgrade when the FM network is extinguished.

When asked what they plan to do with their old FM radios, 41% of car owners without DAB said that they want to upgrade to a DAB adapter or a new radio. 11% reported that they are replacing their car before FM is extinguished. 10% want to wait until they get more knowledge about how to fix it. As many as 26% do not know or did not answer what they would do. Read more.

 

08.12.2016

63% of new cars now come fitted with DAB radio. Norway's top selling car-brand, VW, has a DAB attachment ratio of well over 90%. All of the top 20 selling car-brands offer DAB as line fit (standard or optional).

Over 28% of all cars in Norway have a DAB radio. With the announcement of FM switch off in 2017, the main in-car focus is on the market for adaptors and retro-fit digital radios, to ensure these are as widely available as possible.

The proposed strategy is to install DAB radios into as many cars as possible before the FM shutdown, making adaptors available through traditional and non-traditional car accessory sales channels. A key element in the strategy is to offer DAB adaptor installation at the same time as periodic vehicle-controls.

60% of drivers who do not have DAB in the car say they will wait to upgrade when the FM network is extinguished.

When asked what they plan to do with their old FM radios, 41% of car owners without DAB said that they want to upgrade to a DAB adapter or a new radio. 11% reported that they are replacing their car before FM is extinguished. 10% want to wait until they get more knowledge about how to fix it. As many as 26% do not know or did not answer what they would do. Read more.

 

07.07.2016

63% of new cars now come fitted with DAB radio. Norway's top selling car-brand, VW, has a DAB attachment ratio of well over 90%. All of the top 20 selling car-brands offer DAB as line fit (standard or optional).

Over 26% of all cars in Norway have a DAB radio. With the announcement of FM switch off in 2017, the main in-car focus is on the market for adaptors and retro-fit digital radios, to ensure these are as widely available as possible.

The proposed strategy is to install DAB radios into as many cars as possible before the FM shutdown, making adaptors available through traditional and non-traditional car accessory sales channels. A key element in the strategy is to offer DAB adaptor installation at the same time as periodic vehicle-controls.

60% of drivers who do not have DAB in the car say they will wait to upgrade when the FM network is extinguished.

When asked what they plan to do with their old FM radios, 41% of car owners without DAB said that they want to upgrade to a DAB adapter or a new radio. 11% reported that they are replacing their car before FM is extinguished. 10% want to wait until they get more knowledge about how to fix it. As many as 26% do not know or did not answer what they would do. Read more.